About
Kotik Solutions is a growth marketing agency for regional and multi-location brands — websites, local search, AI search visibility, and paid media. The studio started in Walnut Ridge, Arkansas, and every engagement is still run by the person doing the work.
Roger Pemberton
Founder, Kotik Solutions
Walnut Ridge, Arkansas
Roger Pemberton runs Kotik Solutions. Before founding the studio, he spent two decades across enterprise IT, graphic design, and digital marketing — the three disciplines behind the work Kotik does today. He ran Level 2 IT at a managed-service provider (cloud migrations, Windows Server, Office 365, HIPAA and PCI compliance), supported a 200-user district at an energy company, handled in-house social media and content production for five national outdoor-equipment brands, and spent six years in business development helping multi-location businesses reach more customers through digital advertising.
Today that experience runs one direction: static infrastructure, technical SEO, schema markup, and AI search visibility for regional and multi-location brands. A legacy agency sells the same depth through account managers and a production team you'll never talk to — layers that add cost and slow down every decision. Kotik is built the other way: one senior operator, a modern stack (static builds instead of WordPress, structured schema instead of guesswork, Core Web Vitals tuned instead of ignored), and direct access to the person doing the work, on every call. Roger works from Walnut Ridge, Arkansas — where the studio started — with clients across multiple states and markets.
Remus Helios Kotik Pemberton
Namesake, Kotik Solutions
Not on payroll
Remus Helios Kotik Pemberton — Kotik for short — comes from humble beginnings. You wouldn't know it by his imperious nature. His favorite activities are destroying Amazon boxes, 3 a.m. parkour, and leaving discarded orange fur wherever he roams.
Kotik is not at all surprised that we named our company after him — he no doubt expected it. While he is not a salaried employee, he takes advantage of all company perks. He may not be much of a worker, but he keeps our days interesting.
What we believe
A senior studio built on 20+ years of enterprise work can't be all things to all people. These are the lines we draw, the way we work, and the trade-offs we've learned the hard way. If they fit the way you want to be worked with, we'll get along.
Reports go out in plain English. We tell you what was done, what it produced, and what we'd try next. No black-box dashboards, no acronym soup, no "trust us, the algorithm liked it."
If you can't explain to your spouse what we did this month, we wrote the report wrong.
We cap client load on purpose. Every engagement is run by the people doing the work — not handed down a sales chain to an offshore pool you'll never meet.
A small roster means we have time to think about your business specifically. That's the trade-off we picked.
Strategy decks are easy. Shipping is hard. We've never lost a client over a bad plan; we've lost time and money over plans that never turned into work.
We do plan — every audit ends with a prioritized one. But the plan is the doorway, not the room. The work is the room.
If a service isn't right for your business, we'll say so. If a competitor would serve you better on a specific piece, we'll tell you that too — and point you to the right one.
Selling somebody work they don't need is a bad day for them and a bad year for us. We'd rather pass on revenue than spend the next twelve months explaining why it isn't working.
Monthly retainers run month-to-month after the initial term. If you want to leave, you give thirty days' notice and we hand back your accounts, your domain, your content — clean.
A client who stays because the work is working is worth ten who stay because they're stuck in a contract.
Multi-location brands get uneven attention almost by default — headquarters gets the polish, satellite locations get whatever's left. We build one system and run it the same way everywhere: the same Google Business Profile discipline, the same schema, the same reporting, for every market you're in.
A flagship location that ranks well while three others sit invisible isn't a result. Every location is the priority.
One call to walk through your current setup, your markets, and whether a rebuild or retainer fits. No pressure, no strings.