Pricing

Two ways to work together.

Buy a build once and own it, or pay monthly and we keep the whole thing working. Each comes in a local tier and a regional tier; the difference is how far your customers travel. Every engagement is scoped on a call — the ranges below are the starting point, not the final number.

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What we sell

Two ways. Two tiers each.

The tiers differ by how far your customers travel, not by the quality of the work. A local business is one whose customers all come from one town and the towns around it; a regional brand is one whose customers come from several markets. The two need different scopes, so they are priced differently.

Buy the build

A one-time project. We build it, launch it, and hand it over — you own it.

Local business

Local Build + AI

From $2,500 one-time project

A custom site for a local business, built, launched, and handed over. You own it outright, with no monthly commitment.

  • ✓A custom static site covering your services, your service area, and how to reach you
  • ✓Schema and llms.txt set up so AI assistants can read and cite you — the same structuring the regional build gets
  • ✓Your Google Business Profile set up correctly at launch
  • ✓Migration, redirects, and analytics
  • ✓Full handoff — you own the code, the domain, and the accounts
  • ✓Hosting is yours to arrange; we can point you at a good option or quote it separately

Covers a standard local-business site. Larger custom builds — deep product catalogs, booking or ordering systems, multi-location sites — are scoped and quoted separately. Built and handed over, with nothing ongoing on either side. If you would rather not run it yourself, Local Presence covers the same build plus hosting and the local search work for a monthly fee instead.

Book a call to scope it

Regional brand

Core Build + AI

From $6,000 one-time project

A custom static rebuild of your site, engineered from day one to be fast, structured, and readable by AI search.

  • ✓Custom design and build on modern static infrastructure (Astro / Next.js)
  • ✓Complete schema and llms.txt setup so AI search can read and quote your site
  • ✓Migration, redirects, hosting setup, and analytics
  • ✓Scoped to your pages, locations, and content — priced after a call
Book a call to scope it

Keep it working

A monthly retainer. We build and run it, and keep you visible after it ships. Cancel whenever it stops earning its keep.

Local business

Local Presence

From $500 per month

Everything a local business needs to get found in its own town — the website, the Google listing, and the search work — in one monthly number.

  • ✓A custom local-business website, built, hosted, and kept current — included in the monthly, nothing up front
  • ✓Google Business Profile setup and ongoing management
  • ✓Local citations and listing consistency across the directories that matter
  • ✓On-page local SEO for your town and county
  • ✓Structured so AI assistants can read and recommend you
  • ✓Monthly reporting on calls, searches, and where you rank

Covers a standard local-business site. Larger custom builds — deep product catalogs, booking or ordering systems, multi-location sites — are scoped and quoted separately.

Book a call to scope it

Regional brand

Growth Retainer

From $3,000 per month

Ongoing work to keep you fast, found, recommended, and in front of the right buyers — across Google, Maps, AI answers, and paid media.

  • ✓Local SEO and Google Business Profile across every location
  • ✓AI citation monitoring and content tuning for ChatGPT, Perplexity, and AI Overviews
  • ✓Paid search and paid social campaigns, built, managed, and reported (your ad spend is billed separately)
  • ✓Ongoing technical optimization, reporting, and a standing point of contact
  • ✓Scoped to your footprint — from $3,000/mo, scaling with the markets and locations you cover

$3,000 a month is the floor, and most regional brands start there. Where you land above it depends on how much ground the work has to cover and how competitive your markets are — settled on a call before anything begins.

Book a call to scope it

Why the retainer pencils out

Compare it to what you'd spend otherwise.

Option A

An in-house marketing hire

A single marketing manager with the range to cover web, local SEO, and AI search runs roughly $120,000 a year in salary and benefits — before software, ads, or a second set of hands when they're out sick.

Option B

A legacy agency retainer

Most regional operators are already paying $3,000–$8,000 a month for something — often a slow WordPress site and generic reporting that never touches AI search at all.

The Growth Retainer starts at the low end of what you're likely already spending, but it comes with a senior operator, a site engineered to be fast, AI search built in from the start, and your paid search and social run by the same team — not bolted on after the fact.

Book a call to scope it