For roofing & exterior contractors

Growth marketing for roofing contractors who need to be found the morning after the storm.

A homeowner has no real way to judge roofing work from the ground. What they can judge is everything around it — what they find when they look you up, and whether it answers the question they actually have. That is the part we build.

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What makes roofing marketing different

Demand arrives with the storm, not the season

A single afternoon of hail can create a year of pipeline, and the week before it can be dead quiet. Marketing planned around a steady monthly lead count doesn't fit a business where the phone can be silent one day and unmanageable the next.

Insurance claims and retail replacements are two different sales

A homeowner filing a claim brings an adjuster and a deductible, and a scope you may have to supplement. A homeowner paying out of pocket wants a price, a color, and a start date. Same roof, different paperwork, different timeline, different objections — and one set of landing pages cannot answer both well.

The lead you bought was sold to your competitors too

Lead resellers sit between you and the homeowner, and the same submission goes out to several contractors at once. The appointment becomes a race to dial first and a bid against companies who paid for the identical name. A homeowner who arrives through your own site and calls your own number isn't shared with anybody.

Out-of-state crews arrive first and leave first

After a major event, storm-chasing outfits show up in the market, compete on how quickly they can get on a roof, and move on to the next county. You are the company still here when someone calls about the warranty two years later, and that difference has to be visible before the knock on the door rather than after it.

What we do

How we apply this to roofing

For a lot of roofing companies, a disproportionate share of the year's work arrives in a small number of weeks. What follows is built on that clock — some of it kept ready between events, some of it turned up the day one lands.

A fast custom website that holds up in storm week

Hand-built static pages that stay quick when a whole county starts looking for a roofer at once, with distinct paths for insurance-claim work and retail replacement instead of one generic contact form.

AI Search Optimization

When a homeowner asks ChatGPT, Perplexity, or Google AI Overviews who handles hail damage or replaces a metal roof near them, those tools answer from whatever they can piece together about contractors in that area. Our work is making sure the pieces they find about you are accurate and complete — the roof systems you install, the counties your crews travel, and how much of a claim you handle. The goal is to be the company named in the answer.

Local SEO & map visibility across the territory you cover

Google Business Profile management, citation cleanup, and pages for the counties and states your crews actually travel to — organized around the kinds of roofs you work on rather than around a list of place names.

Paid Search for storm response and commercial bids

Google Ads campaigns kept built and ready for roof leak, hail damage, and replacement searches, so budget goes live when weather puts demand in your market and comes back down when it does not. Commercial belongs in the same account: the radius-and-demographics targeting that finds homeowners can't pick out the property manager handling a strip center's roof budget, but that person still types what they need into a search bar.

Paid Social for retail replacement

Paid campaigns on Facebook and Instagram aimed at homeowners inside a defined radius who are weighing a replacement with no claim behind it — the work that doesn't wait on weather. The ad account is ours to run; nothing about your posting changes.

Conversion & Analytics that separate claim work from retail

Call tracking, form tracking, and reporting by campaign and job type, so you can tell which spend brought in claim work, which brought in out-of-pocket replacements, and which brought in commercial bids still sitting in the pipeline.

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Proof

Built for a roofing contractor working six states

Teamwork Roofing & Construction covers Arkansas, Missouri, Oklahoma, Texas, Louisiana, and Tennessee. We built the site around the work instead of the map: navigation led by shingles, metal, low-slope, and commercial, so a facility manager pricing a flat roof and a homeowner comparing shingle colors each land somewhere written for them. A footprint that wide does not need a page for every town inside it. It needs a structure that makes the range of work obvious to whoever arrives from a search.

Teamwork Roofing & Construction

Trades · Multi-state contractor

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Teamwork Roofing & Construction — Trades · Multi-state contractor

Frequently asked questions

How is marketing a roofing company different from marketing other trades? +
Most trades have demand that rises and falls on a curve you can plan around. Roofing runs on events. One afternoon of hail can fill a schedule for a year, and the stretch in between can be slow. The work is to stay visible and credible through the slow stretch, so that when weather does hit your market you're already a name a homeowner recognizes.
We already buy leads. Why spend on this instead? +
Keep buying them if they are producing work — the case for this is about what a job costs you, not about principle. A purchased name has to be won before it can be sold to, so the real price of the ones you close includes the ones you lost the race for. Demand that starts on your own site takes longer and costs more to build, and what produces it keeps working after the invoice is paid. We would run both for a season, count completed jobs rather than appointments, and let that set the split.
Our constraint is crews, not leads. Does marketing still make sense? +
Sometimes the honest answer is that you don't need more volume, you need better work. When capacity is the limit, the goal shifts from generating more leads to attracting the jobs worth putting a crew on — full replacements, metal, and commercial rather than repair calls — and to showing up in the areas you would rather be working. That is a different campaign from one built to maximize form fills.
Can you market insurance-claim work and retail replacement at the same time? +
Yes, though not with the same pages or the same ads. Someone filing a claim needs to understand the process, the adjuster meeting, and how much of it you handle for them. Someone paying out of pocket wants pricing, financing, and materials. We build those as separate paths so each reader gets an answer written for their situation.
Do you post on our Facebook page? +
No. We run paid social advertising — ads pointed at homeowners inside a set radius who are in the market for a replacement — but day-to-day posting stays with you or whoever handles it now. Ad accounts and organic content are different work and get measured differently.

Ready before the next storm rolls through?

Tell us what your last big event looked like — how the calls came in, what you could staff, and what you had to turn down. That is usually where the real problem is.

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